Post by They may even have on Oct 22, 2023 23:57:06 GMT -5
In recent years, we have observed a large increase in the number of companies that have a corporate blog. More than “following the wave” of what other businesses are doing, however, it is necessary to consider how a channel like this can contribute to your results – and whether it is really worth investing in one.
Content ownership
One of the main advantages of having a corporate blog associated with your company's website is that this channel remains your total property. This is essential so that you can make all the adjustments you want and, above all, to keep it active over time.
We like to emphasize this point because we have phone list recently seen many businesses lose results dramatically by investing exclusively in social networks that have ceased to exist or significantly changed their algorithms, damaging the strategy.
Therefore, when we talk about marketing channels, the corporate blog is an important resource for your company to have greater control over the results and content produced .
Brand perception
In a scenario in which 48% of purchases begin with an online search (Smart Insights) , providing consumers with a broader positioning about your brand is essential to drive sales more assertively.
Of course, the corporate website must already offer basic information about the company, products and services. It is on the blog, however, that you can better detail your position on trends and the market, present success stories from your clients and delve deeper into the way you deliver your solutions.
In other words, the corporate blog ends up becoming an online reinforcement for everything your company sells on different channels, with easy access for your potential customers.
Campaign support
The corporate blog also works as excellent support for your Marketing campaigns, even if they are conducted offline. Firstly, because you can capture a series of statistics from traffic analysis tools – which enables a broader understanding of your desired audience.
Furthermore, it is possible to use the blog as a content repository, as a promotional channel and as a means of capturing data for remarketing campaigns (which use navigation cookies to target users who have already visited your website or blog).
Lead generation
Finally, the last factor why we recommend our clients to put a corporate blog online is also one of the most important: generating real business opportunities . Through a well-designed Inbound Marketing strategy , you can attract visitors, convert leads and nurture prospects using your blog as your main channel.
In this way, it is possible to generate leads at a lower cost and in a systematic way , increasing the commercial opportunities worked on by the company and also obtaining greater value from them.
Content ownership
One of the main advantages of having a corporate blog associated with your company's website is that this channel remains your total property. This is essential so that you can make all the adjustments you want and, above all, to keep it active over time.
We like to emphasize this point because we have phone list recently seen many businesses lose results dramatically by investing exclusively in social networks that have ceased to exist or significantly changed their algorithms, damaging the strategy.
Therefore, when we talk about marketing channels, the corporate blog is an important resource for your company to have greater control over the results and content produced .
Brand perception
In a scenario in which 48% of purchases begin with an online search (Smart Insights) , providing consumers with a broader positioning about your brand is essential to drive sales more assertively.
Of course, the corporate website must already offer basic information about the company, products and services. It is on the blog, however, that you can better detail your position on trends and the market, present success stories from your clients and delve deeper into the way you deliver your solutions.
In other words, the corporate blog ends up becoming an online reinforcement for everything your company sells on different channels, with easy access for your potential customers.
Campaign support
The corporate blog also works as excellent support for your Marketing campaigns, even if they are conducted offline. Firstly, because you can capture a series of statistics from traffic analysis tools – which enables a broader understanding of your desired audience.
Furthermore, it is possible to use the blog as a content repository, as a promotional channel and as a means of capturing data for remarketing campaigns (which use navigation cookies to target users who have already visited your website or blog).
Lead generation
Finally, the last factor why we recommend our clients to put a corporate blog online is also one of the most important: generating real business opportunities . Through a well-designed Inbound Marketing strategy , you can attract visitors, convert leads and nurture prospects using your blog as your main channel.
In this way, it is possible to generate leads at a lower cost and in a systematic way , increasing the commercial opportunities worked on by the company and also obtaining greater value from them.